Details
Corporate Language
Unternehmenssprache verständlich gestalten, effektiv steuern und praxisnah umsetzen1. Aufl.
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28,99 € |
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| Verlag: | Kohlhammer |
| Format: | MOBI |
| Veröffentl.: | 26.09.2018 |
| ISBN/EAN: | 9783170283510 |
| Sprache: | deutsch |
| Anzahl Seiten: | 173 |
Dieses eBook enthält ein Wasserzeichen.
Beschreibungen
Corporate language and comprehensibility are key concepts for successful corporate communications. The focus is not only on the company itself and its brand(s) & the company=s target groups, whether they are customers, suppliers or employees, are also decisive factors in the communication process. An individualized, consistent and comprehensible corporate language builds trust and promotes long-term customer loyalty. Business deals can be brought to a successful conclusion faster, and later misunderstandings with expensive consequences can be avoided. Starting with a general positioning of the topic in the context of management and corporate identity, this volume presents basic rules along with tried-and-tested measures for achieving optimal corporate communication.
Oliver Haug and Dr. Anikar Haseloff are founders and managing directors of H&H Communication Lab GmbH & the Institute for Comprehensibility.
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