Details

Jack and Jill Went Up the Hill


Jack and Jill Went Up the Hill

How Senior Marketers Scale the Heights Through Art and Science

von: Nancie McDonnell Ruder

8,99 €

Verlag: Bookbaby
Format: EPUB
Veröffentl.: 13.11.2018
ISBN/EAN: 9781543953251
Sprache: englisch
Anzahl Seiten: 112

DRM-geschütztes eBook, Sie benötigen z.B. Adobe Digital Editions und eine Adobe ID zum Lesen.

Beschreibungen

Jack and Jill Went Up the Hill: How Senior Marketers Scale the Heights Through Art and Science provides readers with a fresh take on maximizing their potential. Author and marketer Nancie McDonnell Ruder conducted more than 50 in-depth interviews with some of the world's best marketers to study how they reached the pinnacles of their careers. Their wisdom is featured prominently and is backed up by Nancie's insight from 25 years of experience on both the agency side and as the founder of her own marketing consultancy, Noetic Consultants.
Nancie introduces you to "Jack" and "Jill," who represent prototypical rock star marketers thriving in today's complicated landscape. In gathering and examining their collective knowledge and behaviors, Nancie identifies the patterns that fuel their success. They are Jills- and Jacks-of-all-trades. They have grit. They place learning above looking like they know it all. They aren't afraid to fail. And so much more.
The critical commonality Nancie finds is an uncanny ability of Jacks and Jills to combine what Nancie calls the art and science of their discipline—and to know when to shift from one to the other. In Jack and Jill, senior marketers (and those who aspire to be) get the secret to marketing success whispered in their ears, straight from the marketers' mouths. Offering the Noetic Art & Science AssessmentTM and toolkit of resources, along with anecdotes, insight and wisdom, Jack and Jill shows readers where they fall on the marketing art/science continuum—and teaches how to ascend from there.
To paraphrase the iconic Leo Burnett Company campaign (Nancie, herself, is a Leo Burnett alum), modern marketing is not your father's Oldsmobile. In order to drive products, services and careers where they need to go, today's senior marketers need to hone some skills and trade in others for a newer model. The stories, advice and methods included in Jack and Jill enable today's senior marketers to give their campaigns, clients and careers more horsepower by unlocking the philosophies, strategies and behaviors of the best in the field.

Diese Produkte könnten Sie auch interessieren:

der selfpublisher 13, 1-2019, Heft 13, März 2019
der selfpublisher 13, 1-2019, Heft 13, März 2019
von: Jasmin Zipperling, Leonhard F. Seidl, Andrea Barth, Markus Weber, Sandra Uschtrin, David Nelles, Ingrid Haag, Daniel Seebacher, Anne Westwards, Kia Kahawa, Andreas Kaspar, Anja Schreiber, Mareike Hansen, Jana von Bergner
PDF ebook
4,99 €
Hacking Marketing
Hacking Marketing
von: Scott Brinker
EPUB ebook
4,99 €
77 Strategien für mehr Traffic
77 Strategien für mehr Traffic
von: Jonathan M. Hiemer
EPUB ebook
7,49 €